Balticum - Telecommunications service

Balticum - Telecommunications service

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Challenge - „Balticum TV“ one of the biggest telecommunications provider in Lithuania decided they need a change for their 30th anniversary. With the wide range of home services (Internet, Smart TV) the company wanted to attract younger audiences, spread brand recognition and increase logo legibility but keep the basics intact. The integrity of the brand was very important as well. 

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Challenge - „Balticum TV“ one of the biggest telecommunications provider in Lithuania decided they need a change for their 30th anniversary. With the wide range of home services (Internet, Smart TV) the company wanted to attract younger audiences, spread brand recognition and increase logo legibility but keep the basics intact. The integrity of the brand was very important as well. 

Challenge - „Balticum TV“ one of the biggest telecommunications provider in Lithuania decided they need a change for their 30th anniversary. With the wide range of home services (Internet, Smart TV) the company wanted to attract younger audiences, spread brand recognition and increase logo legibility but keep the basics intact. The integrity of the brand was very important as well. 

Solution - The logo was made to be more legible, modern and less decorated. The wordmark graphic element is a symbol of signal and dinamic energy. The darker shade of blue was chosen in order to stand out from the competitors. To maintain the emotional link to the old version, yellow was kept as a supporting color. 

Solution - The logo was made to be more legible, modern and less decorated. The wordmark graphic element is a symbol of signal and dinamic energy. The darker shade of blue was chosen in order to stand out from the competitors. To maintain the emotional link to the old version, yellow was kept as a supporting color. 

Solution - The logo was made to be more legible, modern and less decorated. The wordmark graphic element is a symbol of signal and dinamic energy. The darker shade of blue was chosen in order to stand out from the competitors. To maintain the emotional link to the old version, yellow was kept as a supporting color. 

Solution - The logo was made to be more legible, modern
and less decorated. The wordmark graphic element is a symbol of signal and dinamic energy. The darker shade of blue was chosen in order to stand out from the competitors. To maintain the emotional link to the old version, yellow was kept as a supporting color. 

Solution - The logo was made to be more legible, modern and less decorated. The wordmark graphic element is a symbol of signal and dinamic energy. The darker shade of blue was chosen in order to stand out from the competitors. To maintain the emotional link to the old version, yellow was kept as a supporting color. 

SERVICES: REBRANDING, LOGO DESIGN, VISUAL IDENTITY,
STATIONERY DESIGN, STYLE GUIDE, SIGNAGE, PRINT.

SERVICES: REBRANDING, LOGO DESIGN,
VISUAL IDENTITY, STATIONERY DESIGN, STYLE GUIDE, SIGNAGE, PRINT.

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hello@davidbudko.com

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All content © by David Budko


© 2019 by David Budko


© 2019 by David Budko