Challenge - Vytautas Mineral Water is the biggest
and the most popular mineral water company in Lithuania. In 1924 for the first time of industrial bottling of Vytautas mineral water commenced. As the waters of this region were widely known for their useful properties, it was decided to build a factory in Birštonas so that people could enjoy the water with unique properties beyond the resort. The main challenge was to help them find their fresh identity without losing old roots and be recognizable to their broad audience.
Solution - During our sessions we made a strategy out of their main values and the message they wanted to send. The logo, packaging, brand color, and typography had to represent it. The serif type and crown suggest confidence, bright blue energy, and sophistication. Typeface helped to increase the hero feel. The most crucial point was to be highly recognizable on shopping mall shelves.
Services: REBRANDING, LOGO DESIGN, SIGNAGE, PACKAGING, BRANDBOOK, BRAND IDENTITY.
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