Challenge - SIL is one of the leading lifestyle and sportswear retailer in Lithuania. It took them ten years to become one of the most famous and trusted stores in Lithuania and outside of it. The main challenge was to help them find their own identity and show it to their audience.
Solution - During our sessions we found out their main values and the message they want to send. The logo had to represent it. The sharp angles suggest high energy and confidence. Custom made typeface helped to increase legibility and recognition on all media.
Services: REBRANDING, LOGO DESIGN, SIGNAGE, BRANDBOOK.
Sportswear storeProject type
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